Men’s Underwear Market – Industry Trends and Forecast to 2031

Global Men’s Underwear Market, By Category (Regular Brief, Boxer Brief, Boxer Shorts, Trunks, Thongs), Distribution Channel (Mass Merchant, Mono-brand Outlet, Pharmacy Store, Online Store, Others), Price Range (US$1-9, US$10-19, US$20-29, US$30 and above), Age Group (Age Group 15-25, 26-35, 36-45, 46-55, 56-65, 65+), Price (Premium, Mid, Low), Size (XS, S, M, L, XL, XXL, XXXL) – Industry Trends and Forecast to 2031.  

The global men’s underwear market size was valued at USD 35.14 billion in 2023 and is projected to reach USD 60.16 billion by 2031, with a CAGR of 6.95% during the forecast period of 2024 to 2031. 

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**Segments**

- **Product Type**: The men's underwear market can be segmented based on product types such as boxers, briefs, trunks, boxer briefs, and more. Each type offers different levels of coverage, support, and comfort, catering to specific consumer preferences.

- **Material Type**: Another key segmentation factor is the material used in men's underwear. Materials such as cotton, modal, micro modal, nylon, and polyester offer varying levels of breathability, moisture-wicking abilities, and durability, influencing purchasing decisions.

- **Distribution Channel**: The market can also be segmented based on the distribution channels through which men's underwear is sold. This includes online retail, offline retail (department stores, specialty stores), and direct-to-consumer channels, each with its own advantages and challenges.

**Market Players**

- **Hanesbrands Inc.**: One of the leading players in the men's underwear market, Hanesbrands offers a wide range of products under popular brands like Hanes and Champion, focusing on quality, comfort, and affordability.

- **Pvh Corp.**: Another major player, PVH Corp. owns well-known brands such as Calvin Klein and Tommy Hilfiger, known for their innovative designs, premium quality, and strong brand presence in the market.

- **Fruit of the Loom**: Fruit of the Loom is a key player in the men's underwear market, offering a diverse range of products at competitive prices, appealing to a wide range of consumer preferences.

- **Jockey International**: Jockey International is a prominent player known for its focus on comfort and fit, offering a variety of styles and materials to cater to different customer needs.

- **Saxx Underwear Co.**: Saxx is a niche player in the market known for its innovative approach to men's underwear design, with a focus on performance and technology to enhance comfort and support.

The men's underwear market is a dynamic and competitive space, drivenThe men's underwear market is a highly competitive and dynamic industry that has seen significant growth and innovation in recent years. With the increasing focus on comfort, quality, and style, market players have been continuously evolving their products to meet the changing preferences of consumers. Product segmentation based on types such as boxers, briefs, trunks, and boxer briefs allows brands to cater to a wide range of customer needs and preferences. Each product type offers unique features in terms of coverage, support, and comfort, allowing consumers to choose based on their individual preferences and requirements.

Material type is another crucial segmentation factor in the men's underwear market, influencing purchasing decisions based on factors such as breathability, moisture-wicking abilities, and durability. Brands that offer a variety of materials like cotton, modal, micro modal, nylon, and polyester are better positioned to appeal to diverse consumer preferences and requirements. By providing options that cater to different needs, such as performance-driven fabrics for active individuals or softer materials for daily wear, brands can attract a broader customer base and enhance their market presence.

Distribution channels play a vital role in reaching customers and driving sales in the men's underwear market. Brands that leverage multiple channels, including online retail, offline retail through department stores and specialty stores, and direct-to-consumer sales, can maximize their market reach and accessibility to consumers. Online retail has seen significant growth, especially in recent years, with the convenience of shopping from home appealing to a wide range of customers. However, offline retail channels remain essential for brands to showcase their products, provide personalized experiences, and build brand loyalty through in-person interactions.

Market players in the men's underwear industry, such as Hanesbrands Inc., PVH Corp., Fruit of the Loom, Jockey International, and Saxx Underwear Co., each bring unique strengths and offerings to the market. Hanesbrands and Fruit of the Loom focus on quality and affordability, catering to a broad consumer base with their diverse product ranges. PVH Corp**Segments**

- **Product Type**: The men's underwear market segmentation based on product types such as boxers, briefs, trunks, boxer briefs, and more offers a diversified range catering to specific consumer preferences in terms of coverage, support, and comfort. Brands focusing on different types can tap into specific consumer needs and enhance their market presence.

- **Material Type**: The material used in men's underwear, including cotton, modal, micro modal, nylon, and polyester, plays a crucial role in determining breathability, moisture-wicking abilities, and durability. Brands offering a variety of materials can attract consumers with diverse preferences and requirements, positioning themselves strategically in the market.

- **Distribution Channel**: By segmenting based on distribution channels like online retail, offline retail (department stores, specialty stores), and direct-to-consumer channels, brands can maximize their market reach and accessibility to consumers through various platforms that cater to different shopping preferences and behaviors.

**Market Players**

- **Hanesbrands Inc.**: Hanesbrands stands out in the market with its focus on quality, comfort, and affordability, offering a wide range of products under popular brands like Hanes and Champion. This strategic positioning appeals to a broad consumer base seeking reliable and value-driven options.

- **Pvh Corp.**: PVH's ownership of renowned brands such as Calvin Klein and Tommy Hilfiger reflects its commitment to innovative designs, premium quality, and strong brand presence in the market. By emphasizing design and

 

The report provides insights on the following pointers:

• Market Penetration: Comprehensive information on the product portfolios of the top players in the Men’s Underwear Market.
• Product Development/Innovation: Detailed insights on the upcoming technologies, R&D activities, and product launches in the market.
• Competitive Assessment: In-depth assessment of the market strategies, geographic and business segments of the leading players in the market.
• Market Development: Comprehensive information about emerging markets. This report analyzes the market for various segments across geographies.
• Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the Men’s Underwear Market.

TABLE OF CONTENTS

Part 01: Executive Summary

Part 02: Scope of the Report

Part 03: Research Methodology

Part 04: Market Landscape

Part 05: Pipeline Analysis

Part 06: Market Sizing

Part 07: Five Forces Analysis

Part 08: Market Segmentation

Part 09: Customer Landscape

Part 10: Regional Landscape

Part 11: Decision Framework

Part 12: Drivers and Challenges

Part 13: Market Trends

Part 14: Vendor Landscape

Part 15: Vendor Analysis

Part 16: Appendix

Countries Studied:

1. North America (Argentina, Brazil, copyright, Chile, Colombia, Mexico, Peru, United States, Rest of Americas)
2. Europe (Austria, Belgium, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden, Switzerland, United Kingdom, Rest of Europe)
3. Middle-East and Africa (Egypt, Israel, Qatar, Saudi Arabia, South Africa, United Arab Emirates, Rest of MEA)
4. Asia-Pacific (Australia, Bangladesh, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Sri Lanka, Thailand, Taiwan, Rest of Asia-Pacific)

Objectives of the Report

• To carefully analyze and forecast the size of the Men’s Underwear market by value and volume.
• To estimate the market shares of major segments of the Men’s Underwear
• To showcase the development of the Men’s Underwear market in different parts of the world.
• To analyze and study micro-markets in terms of their contributions to the Men’s Underwear market, their prospects, and individual growth trends.
• To offer precise and useful details about factors affecting the growth of the Men’s Underwear
• To provide a meticulous assessment of crucial business strategies used by leading companies operating in the Men’s Underwear market, which include research and development, collaborations, agreements, partnerships, acquisitions, mergers, new developments, and product launches.

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